About Fink's Jewelers

Family Owned & Operated Since 1930

In 1930, Nathan Fink founded Fink's Jewelers. Today, our company is owned and operated by the third and fourth generation of the founding family, with customer service remaining the cornerstone of our philosophy. From our first store in Roanoke, Virginia, Fink's Jewelers has now grown to include locations throughout Virginia, North Carolina, and Maryland.

Humble Beginnings

It all started on the streets in the small town of Roanoke, Virginia.  Nathan Fink, a starving pharmacist in the midst of the Great Depression, started pushing a jewelry cart around the streets of downtown selling jewelry on credit.  As his popularity increased, so did his need for a more permanent storefront.  Thus, the first Fink’s Jewelers location opened its doors in 1930.  In addition to fine jewelry and watches, the first Fink’s store prided itself on selling the “finest quality branded merchandise in America,” as quoted in their advertisements.  Everything from Samsonite Luggage to Sunbeam kitchen appliances, Fink’s was the place to get the best merchandise around.

By the end of World War II, Fink’s became a family business.  Nathan, joined by his son, Alvin Fink, grew the business into 6 additional communities.  After Nathan passed in 1960, Alvin began focusing the business on fine jewelry and watches, exclusively.  In 1969, the business expanded further south into Charlotte, North Carolina.  Now, Fink’s Jewelers stretched across three states and many different cities.

How Far We've Come...

As one of America’s “Top 50” jewelers, Fink’s now operates 15 stores throughout Virginia, North Carolina, and Maryland.  Standing strong behind our traditions, we take pride in offering the same quality, service and selection as the day we opened our first store.  As the business grows, so does our vast selection of fine jewelry and Swiss timepieces.  Fink’s Jewelers continues to offer the largest selection of the industry’s most sought-after brands.

In addition to designer jewelry and fine Swiss timepieces, we offer an expansive collection of the finest diamonds available.  In fact, each and every diamond we carry is hand-selected using stringent grading requirements for Superior Cut©, color, clarity and carat weight – thus earning the Superior Quality© trademark.  Not only is each Fink’s diamond of the finest quality, our rich history and 80 years of experience has given us the buying power to offer our customers the very best value with every purchase.

A Bright Future Ahead...

In order to continue building a bright future, Fink’s Jewelers understands the importance of serving the communities that have helped sustain us throughout the years.  As a corporation, and as individuals, we make it a priority to give back to the communities we serve.  Last year alone Fink’s Jewelers supported several worthwhile charities, including The Boys & Girls Club, Susan G. Komen, the American Heart Association, as well as schools and worship centers within each of our communities.  And, that’s just a to name a few!  Our sales associates also devote personal time to great causes that have special meaning and significance to them, such as animal rescue, Habitat for Humanity and Easter Seals.

From its humble beginnings as a one-store diamond merchant on wheels, to a booming multi-store fine jeweler, Fink’s Jewelers has come a long way.  It’s a legacy Nathan Fink would be proud of.

Fink’s Superior Quality Diamonds®


Not just any diamonds meet our exacting standards for Superior Quality® and Superior Cut®. What makes a Fink's diamond superior? Did you know we also offer a lifetime guarantee on our diamonds?

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