6 Reasons You Shouldn’t Buy a Diamond Online

6 Reasons You Shouldn’t Buy a Diamond Online

If you've decided to start your diamond shopping, you may want to consider these six convincing reasons you shouldn’t be purchasing your diamond online. It’s a monumental moment in your life. An experience worth making a lasting memory of. Are you sure you want to consider doing that on a tiny screen while sitting at your cluttered desk? Here are six very compelling reasons to reconsider:

woman trying on diamond bands in store
  1. You don’t REALLY know what you’re getting.
  2. You won’t get to inspect the diamond for yourself.
  3. You may not be happy with the diamond that arrives. Now you have the daunting task of trying to return it.
  4. There’s not a friendly, knowledgeable (Fink's) salesperson to guide you and answer your questions while you browse.
  5. You can’t work with someone to design the perfect diamond engagement ring you envision.
  6. You won’t get the Five C’s of Diamonds. 

You Never REALLY Know What You’re Getting

Ordering a diamond online is a big gamble. There are many possibilities to consider. Can an image really tell you the quality of the diamond you’re looking at? The picture you see and select may not be the diamond you receive. Or just imagine receiving your diamond, only to find that the eye-catching photo had embellished its sparkle and appeal. You will also want to consider that many diamonds sold by online stores are only listing the product for an array of diamond manufacturers. This means the shop you are purchasing from has not seen, inspected, or ever verified the diamond or its quality.

You Will Not Be Able to Inspect the Diamonds Yourself

Person inspecting diamond while holding it in tweezers

Diamonds have a variety of features that you can only inspect, compare, and appreciate in person. Many of these qualities need the assistance of a microscope to examine. How will you know what quality of diamond you’re buying if you decide to purchase online? Even a diamond listing with its GIA certificate can’t tell you what the eye can show you. How will it dance in the light? From which angles can you see its flaws? How does it compare to other diamonds when inspected side-by-side in your hand? Are these options you’re willing to give up by not shopping inside a store?

You’re Unhappy with the Diamond That Was Delivered. Now What?

You’ve waited eagerly for your diamond to arrive. Anxious to see your new beauty, you dive into the packaging to reveal…disappointment. Did you make sure to read up on the store's return policy? Will you get a live human when you reach out to their customer service line? How easy will the return process be? Will you have set yourself up for a painfully drawn-out hassle? These are all questions to ask yourself before choosing the route of an online diamond purchase. Your clever idea of saving time, money, and a trip to the jewelers has now backfired; leaving you at the mercy of the online store, mail, and bank. 

Who Will You Turn to With Questions?

Person asking a question about diamonds in display box to employee

When you choose an online store to make your diamond purchase, there won’t be a warm, knowledgeable Fink's salesperson to guide you through the process. You won’t find the luxury of a helping hand, explaining how to inspect and choose a diamond or answer all of your questions while you browse. And believe us, you should be asking questions. This is an investment you’re about to make and it shouldn’t be taken lightly. Do you really want to settle for a possible pop-up chat box with a representative who probably doesn’t work there or an email that may or may not get answered?

You Won’t Have the Option to Design Your Dream Engagement Ring

If you or your significant other to be had any thoughts of designing a custom ring, you may want to rethink purchasing your diamond from an online shop. Unfortunately, you’d be giving up the chance to work alongside a professional to design the perfect diamond engagement ring you’ve envisioned. And if they do offer a custom ring option, how will you convey the feeling you want the ring to give you? How will they see your face light up when little details of your design start to come together? You’ll be missing out on the very intimate personal touch that makes designing your custom engagement ring a unique experience. 

You Won’t Experience the 5 C’s of Diamonds

That’s right. We said FIVE! Even if you find an online store with diamond listings that provide the 4C’s, your purchase will not be complete. These are valuable pieces of information that every diamond shopper should be aware of. Sure, you may find they’ve provided you with:

Fink's Exclusive Cushion Cut Diamond Halo Engagement Ring Set
  1. Color
  2. Clarity
  3. Cut
  4. Carat Weight

But will they also explain them to you? Or will you find yourself Googling terms and tips for comparing diamonds? Plus, you’ll still be missing the fifth and very critical C.


The Fifth C

Allow us to introduce you to Clif. He's been our secret weapon for over two decades. Clif hand-selects each and every Fink’s diamond. While the majority of jewelers buy in groups of diamonds, or parcels, all within a specific grading range, Clif won’t.  Here at Fink’s, you can trust that Clif has personally inspected every part of every diamond. He has vowed to ensure each diamonds’ optimal cut, performance, its brilliance, and durability.

Can an online retailer give you that promise? It's a unique touch we add that even other retailers don't offer their customers. Known to be meticulous, he will reject 90% of the diamonds that come under his inspection. Even with a raving GIA certificate to back its beauty and value, a paper can’t tell Clif what perfection looks like. He will be the first to tell you that no two are alike, regardless of what their papers may tell you.  They may receive identical grading, but once they come under Clif’s keen eye, their differences say it all.

Sabel Collection 14K Yellow Gold Fancy Diamond Circle Pendant

Clif is an enormous part of who Fink’s is. He never hesitates to go above and beyond the grading report. Our Superior Quality Range lets our customers feel confident about the quality and value of the diamond they take home.

We often share Clif’s final consideration with our customers because it speaks volumes about the thought and care he puts into each stone’s inspection. He asks himself if the diamond he is holding is worthy of putting on his wife’s finger. If it is, it becomes a Fink’s diamond. If it’s not - no matter how high it has been rated, he turns it away. That’s how you know you’re selecting a high-quality diamond, regardless of which one you choose in our store.

The 4C’s Explained

You may or may not yet be familiar with the 4C's of a diamond (also known as the “4C’s”); the GIA International Diamond Grading System which evaluates a diamond based on its color, cut, clarity, and carat weight. This set of standards is designed to help you determine and compare the quality of the diamonds you are inspecting before purchasing. Here at Fink’s Jewelers, providing you with the ins and outs of the 4C's is just part of our superior customer service.

14K White Gold Diamond Stud Earrings with Diamond Halo

An online shop won’t offer you the personal touch of knowledge. When you walk through our doors, we’ll be ready to share our wealth of diamond expertise. We believe our customers should be provided with all the tools they need to make the best decision when they’re ready to purchase.

After all, a diamond is so much more than a pretty sparkle on her finger. We want you to be confident about the stone you select and providing you with information is what we promise to do. We take the time to explain the importance of color, cut, clarity, and carat weight.

  • Clarity: What was once defined by subjective terms like perfect, near-perfect, flaws, and imperfections, was later given clear, ethical guidelines. Diamond buyers can rely on the GIA Clarity Scale to understand the grade each stone is given and why. The Scale provides accurate assessments by defining a stone as:
Parallel view of engagement ring on finger
    • Included
    • Slightly included
    • Very, slightly included
    • Very, very slightly included
    • Internally flawless
    • Flawless

Fink’s is proud to carry only those stone’s whose flaws are not visible to one’s naked eye.

  • Color: Fink’s Jewelers is known for our Superior Quality® range of stones, D-to-K. The GIA has determined these as the highest grades available. From colorless to pale yellow, diamonds are rated with a precise color scale to ensure consistency.
  • Cut: The grading system of a diamond’s cut spent decades being modified and revised. Through technology's exceptional advancements, a scale to rate a stone’s interaction with light, symmetry, and proportion was created to include ratings of:
    • Poor
    • Fair
    • Good
    • Very good
    • Excellent
  • Carat Weight: This determines a stone's weight down to the precise hundredth decimal place. Carat weight may also be expressed in terms of its points; able to be subdivided by one hundred points. With larger size comes a more significant price tag, but never underestimate the value of the C's together. Under a microscope, two diamonds with identical carat weights may vary in several ways when you inspect their color, cut, and clarity.

You Can Turn to Us with All Your Questions

The front of Finks store that is concrete with large glass windows

Our reputation has always been quite remarkable. Our quality outshines any other. Each dedicated member of our staff is armed with knowledge, experience, and the desire to make this experience a memorable one for you.

We believe in doing better than clicking a mouse from the comfort of your couch when you select your diamond. We know this is a memorable occasion, and we believe in providing exceptional service while you're in our care.

Unlike an online retailer, we're happy to help you select diamonds to inspect. We’ll show you various setting options and can point out little details you may have otherwise not considered. No question will go unanswered. Can an online store say the same?

A Real Live Person

If designing a custom engagement ring is on your mind, we want to make that happen! We’ll work with you to put your thoughts and ideas together until we’ve created your vision. We’ll offer our expert opinion, suggestions, and most importantly, listen to your wants and needs. We won’t rest until we get it right. Helping you see your vision come to life would be our pleasure.

We Won’t Let You Purchase Without Inspecting the Diamond Yourself

While comparing diamonds, it’s imperative that you view the stone’s grading report. Even more vital is viewing the stone under a gemological microscope. There, you’ll be able to see the true brilliance of each diamond. This isn’t something you can put into words for a blurb online. You’ll take in angles and shine that photographs just can’t convey. And while you’re inspecting a Fink’s diamond, we’ll be here to educate you on what to look for under the microscope. We’ll help you pick them apart with a critical eye until you’ve found “the one.”

Fink’s Lifetime Guarantee

Sabel Collection Platinum Oval and Round Diamond Marquise Ring

The Fink’s Lifetime Guarantee will provide you with routine diamond inspections every six months. We also offer several additional benefits, should you lose a diamond, to help you ensure your investment is protected.

Diamond Upgrades with Ease

We are also proud to offer our Diamond Upgrade Program, allowing you and your diamond to grow to fit your wants and needs. You will always receive the full purchase price of your Fink’s center stone when it’s time for your upgrade. Select a diamond equal to at least your original purchasing price, plus 50%, and we’ll upgrade your stone. You’ll never lose the value of your original diamond. It’s a benefit Fink’s offers you to enjoy any time. It’s a wonderful opportunity to take advantage of and our way of showing our commitment to you.

We’re eager to help you find the perfect diamond. Find a Fink’s Jewelers near you.