Behind the Lens with Annie Griffiths: Our Trip to Africa

Forevermark collaborated with award-winning photojournalist Annie Griffiths to showcase the Responsible Sourcing initiatives involved in Forevermark diamonds’ journey, touring conservation and economic sites in Botswana and South Africa, capturing the people and scenes involved in the journey of a Forevermark diamond.

Annie Griffiths is the founder and Executive Director of Ripple Effects Images, a non-profit organisation highlighting programs helping to empower women. Annie says: “Following a Forevermark diamond journey was an outstanding experience. There is such a strong connection between diamonds and conservation. I could also witness how much diamonds benefit local communities, especially women.”