Since 1947, the Dior Haute Couture ateliers in Avenue Montaigne have housed the finest crafts people capable of meeting the Couture challenges set by the ideas of the creative genius in only a few weeks. Therefore, it was only natural that Dior watches, sewn together by the know-how, creativity and strict demands of the watchmaker’s craft, should see the light of day in the very cradle of the worldwide watch-making industry at La Chaux-de-Fonds in Switzerland.
Designed in the Avenue Montaigne studios, developed by a team of horological experts, constantly tested for each of its components and assembled in its production unit “Les Ateliers Horlogers”, Dior timepieces are in keeping with the House of Dior’s logic of excellence.
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