419 at Colonial Ave
Hours:
Mon-Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 5:00 PM
Sunday Closed
Jeweler & Watchmaker on premises
Available at this location
Store Description:
Built in 2004, our freestanding flagship store also houses our corporate headquarters. We offer the largest diamond and designer jewelry inventory in the valley, along with our outstanding customer service. We also house two onsite jewelers and a certified Rolex technician with above-standard technology for all your repair and maintenance needs. From changing a watch battery to setting your precious heirloom diamond, we're pleased to go the extra mile to serve you. Get emails about upcoming events and the latest from our designers when you join our e-nouncement list. Be sure to check Roanoke VA area events.
Meet our managers
Debbie Cochran, Manager
Ask me about shoes!
My love of shoes borders on an obsession. Heels are my favorite, but I don’t discriminate; I have plenty of boots, flats, and sandals too. I’m not afraid of bright colors or prints, either. I have plenty of red shoes and animal prints in my collection, which, at last count, is definitely more than a hundred.
Jody Davis, Assistant Manager
Ask me about my favorite baseball player
My 13-year old son, Nick, is a pitcher for the Titans baseball team, and there’s nothing I love more than going to his games. He plays on two travel teams, so his schedule is sometimes busier than my own, but it’s always my first priority to make it to his games. I’ve seen him pitch a perfect game and hit a grand slam homerun. Nick always makes me proud though, no matter how the game turns out. From grand slams to strike outs, he’s always my favorite baseball player.

