The Audacity of Excellence:
The Lady-Datejust
At Fink’s, we offer a wide selection of Rolex timepieces. For our customers in Virginia, North Carolina and Tennessee, one of the most popular models is the Oyster Perpetual Lady-Datejust.
Our region is famous for trail-breaking women, including Dolly Parton, Wilma Rudolph, Margaret Rhea Seddon, Nina Simone, and Elizabeth Dole as well as our beloved mothers, aunts, sisters, partners and daughters.
From its beginning, Rolex has recognized that women wanted durable and precise watches. And inspiring women have always been a major part of the Rolex’s story. In 1927, British swimmer Mercedes Gleitze became the first Rolex Testimonee, swimming across the English Channel with an Oyster watch worn around her neck.
“A CLASSIC TIMEPIECE, DESIGNED FOR A LADY.” THIS IS HOW SOME MAY DESCRIBE THE OYSTER PERPETUAL LADY-DATEJUST. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.
A KEYSTONE IN THE HISTORY
OF ROLEX
Pioneering women have always been a keystone in the history of Rolex.
Since the earliest days of the brand, they have inspired the creation and development of special timepieces that would support their quest for empowerment. The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.
“A CLASSIC TIMEPIECE, DESIGNED FOR A LADY.” THIS IS HOW SOME MAY DESCRIBE THE OYSTER PERPETUAL LADY-DATEJUST.
HEIR TO THE DATEJUST
Unveiled in 1957, the Lady-Datejust concentrates all the attributes of the Datejust, the emblematic Rolex watch that has been a byword for style and technical performance ever since its launch in 1945. The women’s version of this date chronometer, the Lady-Datejust carries the elegance of the Datejust in a smaller size perfectly suited to a slender wrist.
A WEALTH OF VERSIONS
Sunray-finish dials, paved with diamonds or crafted from mother-of-pearl – the Lady-Datejust offers so many choices that wearers can easily find one to reflect their personality. Depending on the version, the Lady-Datejust is available with a domed, fluted or diamond-set bezel.
EXCLUSIVE MATERIALS
The Lady-Datejust is available in Oystersteel, in 18 ct yellow, white or Everose gold, or in Rolesor versions that combine Oystersteel and one of three varieties of gold (white, yellow and Everose).
28 MM OYSTER CASE
The Lady-Datejust’s 28 mm Oyster case is a perfect blend of proportion, robustness and elegance. The distinctively shaped middle case is crafted from a solid block of highly corrosion-resistant Oystersteel or 18 ct gold. It is guaranteed waterproof to a depth of 100 metres (330 feet).
ICONIC BRACELETS
Depending on the version, the Lady-Datejust is available on a three-piece link Oyster bracelet with a folding Oysterclasp; on a five-piece link Jubilee bracelet – created in 1945 especially for the Datejust – with a Crownclasp; or on a three-piece link President bracelet with a Crownclasp. A concealed attachment system ensures seamless visual continuity between the bracelet and case.
PERPETUAL CALIBRE 2236
The Lady-Datejust is equipped with calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. Its architecture makes it exceptionally precise and reliable. Calibre 2236 is fitted with a Syloxi hairspring in silicon, patented and manufactured by Rolex. Resistant to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. Its patented geometry ensures its regularity in any position.
SUPERLATIVE CHRONOMETER
Like all Rolex watches, the Lady-Datejust is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.
With all of these accomplishments it makes sense that Lady-Datejust is also a wonderful symbol of achievement for any woman who wears one. Come visit Fink’s today to learn more about our selection of Lady-Datejusts and to find the perfect model for your lifestyle.
As an Official Rolex Jeweler, we are the only jewelers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime. Visit us at Fink’s to experience the Lady-Datejust first-hand.
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